The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are…

Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces…

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if…

SEO is one of the most-used (and most important) website optimization strategies. However, great content, backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors…