SEO is one of the most-used (and most important) website optimization strategies.

However, great content, backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor.

That’s why improving your website performance is crucial.

What does optimizing your site look like and how do you go about it? Here’s a step-by-step guide to get you started.